Piracy remains one of its greatest challenges, resulting in colossal loss of revenues that run into billions of Naira annually.
No thanks to advancement in technology. Here, ace Nollywood actor turned producer, director and distributor, Desmond Elliot, opens up on how the scourge has also affected him since he became producer, and also suggests viable ways forward.
‘We need to find a stronger name for piracy because I believe the existing name sounds too soft and foreign. Maybe we should simply label it ‘stealing’.
This is because, until we begin to treat perpetrators of this nefarious act the same way we treat criminals, there isn’t going to be any success for us in this battle. I mean, it should be seen as the stealing of someone else’s property and copyright.
These enemies realise that each time they do this, they affect, negatively, the growth of the sector because the people who do objective films will no longer be able to do them since they cannot get enough fund from them anymore.
It’s painful and that’s why I argue that piracy should deviate from being just a civil crime to a criminal offence.
Worst of it all is that next to nothing is being done about it. In those days as an actor, I never really understood what piracy was when my marketers would be complaining that our films were not selling. Now I understand, being a producer and a distributor for the past five years. The last film I released, before getting to Abuja where I have a store, was already released in Abuja. Isn’t that incredible?